Tourism Authority of Thailand and Thai Air Asia target Cambodians for medical tourism

Published on : Friday, April 8, 2022

The Tourism Authority of Thailand (TAT) and Thai Air Asia have teamed up to attract up to 1,000 package tours of medical and wellness segments from Cambodia.

This comes as both entities aim to attract 1.75 million tourists from short-haul markets this year as more countries reopen, and will partner with Thai AirAsia (TAA) to bring in at least 18,000 package tours over the next few months.

Thanet Phetsuwan, TAT deputy governor of marketing for Asia and the South Pacific, said the authority has to actively promote tourism as airlines are resuming international flights, borders are being lifted, and people are learning to live with Covid-19.

TAT wants 1.1 million tourists from Southeast Asia to visit this year, given that they can now largely travel without restrictions, while cross-border tourism could get even easier.

The goal for Australia is around 200,000 tourists, while for India it is 450,000. Mr Thanet said TAT has partnered with TAA to boost international visitors by launching joint promotions in different countries to attract at least 18,000 inbound package tours between April and July.

The goal is for Vietnam to account for 11,000 package tours, mainly from independent travellers and families with children, and 3,000 Singaporean tours, made up of millennials and young couples.

The Tourism Authority of Thailand will also launch the “Nang Fah Pa Tiew” campaign with local airlines between April and June by using air crew as micro-influencers to help promote tourism.

TAA’s goal is for 12 million passengers this year, of which 30% would be international tourists.

Whenever the Test & Go scheme ends, Mr Santisuk said more flexible tourist policies, like visa on arrival, should be reintroduced to help drive up numbers.

@Bangkok Post

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Tags: Airline News, Asia, Thai Air Asia, Tourism Authority of Thailand (TAT)